Many churches, riding the faddish waves of our times, have 'gone to market' , but not all. Some churches are trying to 'stay home' , that is, remain firmly grounded in the Scriptures. Still, the pressures mount, the temptations are repackaged, and the schemes of the world become more and more persuasive.

Dr. Gilley explores the manifold pressures on conservative churches to sell out to modern trends and innovations. Churches toying with 'new measures' will be challenged to remain true to the historic doctrines of the Christian faith and to remain faithful to God's chosen means of converting sinners to himself: the good news of Jesus Christ.

Pastors, seminary students, church leaders and Christians who want God's Word to be paramount in their lives here a timely message to a Christian subculture fixated on marketing the glorious gospel of Jesus Christ. - From the back cover.